Analysis: Are sponsors back in love with F1?

The start of an F1 season traditionally sees a flurry of press releases announcing new and extended sponsorship and partnership details. The beginning of 2017 was no different, with announcements of deals both large and small arriving on a near-daily basis.
In the Albert Park paddock in March, there was a mood of optimism in the air. Not only were the VIP enclosures busier and more … Keep reading

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