F1 plans merchandise route that NASCAR experimented with

Back in 2015, NASCAR announced a 10-year agreement with merchandise experts Fanatics, who will be working on the F1 project, to help streamline the sales of trackside souvenir products.Key to the idea was a ‘superstore tent’ that provided a centralised point for the purchase of all team and driver merchandise.But while the idea seemed great on paper, the experience left fans feeling … Keep reading

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